In Berlin, on the occasion of IFA 2025, TCL presents itself with an imposing exhibition space of over 2,500 square meters in Hall 21A. The company, this year also World Olympic Partner, aims to demonstrate a connected life, integrating cutting-edge display technology, immersive audio, smart appliances and innovations for life on the move.
TCL’s arrival at IFA 2025 is marked by strong global growth. The brand holds the global number one position in the Mini LED TV sector, recording an impressive 176% volume increase in the first half of 2025. In Europe, TCL has surpassed the trend of the TV market, with an 91% increase in Mini LED TV volumes and a 72% growth for large-sized models, from 75″ upwards. It is currently the second TV brand in France and Poland, maintaining leadership positions in numerous other European markets.
During the Berlin tech fair, TCL showcases its range of 2025 QD-Mini LED C-series TVs, designed to enhance everyday viewing experience. The model C9K transforms movie nights into true cinematic experiences, while C8K offers a balance between HDR image quality, smooth motion and optimized settings for gamers. C7K stands out for its 144 Hz refresh rate, ensuring fluidity and precision for sports, gaming and action films.
For those seeking high quality at an affordable price, the C6K offers the benefits of color and contrast of Mini LED panels. The models C7K, C8K and C9K integrate Audio by Bang & Olufsen, delivering detailed sound for every type of content.
For cinema enthusiasts, the X11K flagship series of QD-Mini LED TVs promises an authentic home cinema experience at any time, thanks to powerful backlight control for deep blacks and bright highlights, and a Bang & Olufsen sound that fills the room without the need for additional speakers.
At the center of innovation is the TCL 115X955 Max, the world’s largest QD-Mini LED, which ensures clarity and smooth motion for film, sport and gaming.
Gamers benefit from features that keep gaming smooth and responsive, while the audio ONKYO Dolby Atmos guarantees that the sound experience matches precisely the visuals.
On the audio front, the speaker TCL Z100 Wireless Free Sound offers cordless placement freedom and a balanced sound that fills the room, for both films and music.
Equipped with Dolby Atmos FlexConnect and TCL Tutti Choral for synchronized playback with compatible TCL TVs, Z100 creates a realistic sound with a peak power of 860W.
The soundbar Q65H, recently awarded as EISA Best Buy Soundbar 2025-2026, brings cinematic audio to living rooms with a minimalist setup and Dolby Atmos. Conversations remain clear thanks to the integrated center channel, and the AI Sonic-Adaptation technology automatically adjusts audio to fit the environment.
With a wireless subwoofer and the Tutti Choral feature, which synchronizes soundbar and TCL TV, the soundbar delivers up to 420W of power and HDMI 2.1 eARC for an immersive experience.
The Innovations On-the-Go area of TCL at IFA 2025 presents a new generation of mobile devices and portable products. TCL NXTPAPER 60 Ultra is a complete smartphone, with a 7.2″ Full HD+ color display and NXTPAPER 4.0 technology that guarantees natural images, flicker-free, non-reflective and low blue light emission, ideal for eye protection.
Designed for visual well-being and productivity, it supports AI-powered reading and writing, the advanced imaging technology MuseFilm and a flagship-level periscope telephoto camera.
Also on display is TCL NXTPAPER 5G Junior, a family smartphone with a display that is easy on the eyes, digital detox mode, parental controls and GPS tracking for a safer experience for the younger users.
The new TCL MOVETIME MT48 kids’ smartwatch makes its debut at IFA, offering multiple connectivity methods including 4G video calls, dual-frequency GPS (L1+L5), child-safe AI and a 900 mAh battery with improved endurance. Its space-inspired design and IP68 water resistance make it ideal for active kids.
The product range also includes TCL NXTPAPER 11 Plus and NXTPAPER 14 tablets, versatile tools for reading, creativity and productivity, alongside TCL PlayCube, a compact entertainment device that expands TCL’s portfolio of portable projectors, now available in Europe.
The company also presents RayNeo AR glasses and TCL Ai Me, the world’s first modular AI companion robot, combining realistic expressions, interactive AI and smart-life features.
For gamers and creators, TCL showcases the monitor QD-Mini LED TCL 57R94, an ultra-wide display with a 32:9 aspect ratio and Dual 4K workspace, ideal to replace multi-monitor setups. The TCL 34R83Q Professional Monitor balances QD-Mini LED images with professional-grade color accuracy, while TCL 27R83U Professional Monitor offers 4K clarity in a compact form, with HDR performance, ultra-low lag and smooth refresh rates.
Strengthening its leadership in air treatment quality, TCL was named World’s No.1 Fresh Air AC Brand in 2024. FreshIN 3.0 purifies indoor air with four-layer Quadrupuri filters, and the updated T-AI Energy-Saving algorithm offers up to an additional 37% energy savings.
VoxIN, the next-generation voice-controlled air conditioner, debuts at IFA, offering natural comfort, a minimalist design, easy installation and maintenance. Features such as the 56°C high-temperature self-clean cycle and advanced filtration with activated carbon filters and EPA-grade filtration ensure cooler air, particularly useful for allergy sufferers. VoxIN integrates the energy-saving technology T-AI and the Gentle Breeze function.
The refrigerators TCL Free Built-In, Flexi and Mega Space are designed to fit any kitchen. The Flexi series offers adjustable compartments, while the Mega Space range provides the VIP Thin-Wall technology, an innovative material that increases usable interior space up to 19% without adding bulk in the kitchen. A new smart double-screen refrigerator debuts at IFA, redefining the kitchen with two intelligent displays and a premium design.
The TCL Free Built-In, Flexi and Mega Space refrigerators are designed to fit any kitchen. The Flexi series offers adjustable compartments, while the Mega Space range provides the VIP Thin-Wall technology, an innovative material that increases usable interior space up to 19% without adding bulk in the kitchen. A new smart double-screen refrigerator debuts at IFA, redefining the kitchen with two intelligent displays and a premium design.
The P5 Super Drum washers and dryers line combines large capacity with Wi-Fi connectivity, enabling remote control. The P5 series is rated with the Energy Efficiency Class A-40%, delivering an extra 40% energy savings vs. standard Class A models. The F4 washing machine series brings energy savings to daily laundry, certified with an energy class up to A-25%. TCL also previews integrated washer-dryer solutions to save space.
For eco-smart home solutions, TCL showcases the cabin solutions “Human-Vehicle-Home”, Smart Lock, solar panels and SunPower home solutions. As part of the TCLGreen initiative, the company has developed TCL ECORA, a durable composite made from porcelain and plastic waste that combines sustainability and premium tactile experience, with first products expected within the next year.
In the TCL NXTHOME space at IFA 2025, the company brings together premium brands to explore how innovation, craftsmanship and emotion can redefine the living space. The collaboration with Roche Bobois, now in its second year, presents a shared vision of the future home, a place that integrates seamlessly into daily life, showing how well-made technology and furniture coexist naturally and intuitively.
Alongside, Alcantara and TCL continue to push the boundaries between technology and design, creating smarter and more expressive experiences. In the TCL Home Theater area, Alcantara presents an immersive installation of textures, finishes and colors, highlighting the excellence of “Made in Italy”.
The craftsmanship of TCL NXTHOME is also expressed in the smartphone TCL NXTPAPER 60 Ultra paired with the Castelli Milano 1938 notebook, celebrating the fusion of screen innovation and tactile inspiration.
As a World Olympic Partner, TCL showcases at IFA 2025 its commitment to supporting every major Olympic Games over the next eight years through targeted campaigns in Europe. Visitors can connect with the Olympic spirit through activities led by the Team TCL athlete ambassadors and immersive narratives about the upcoming Games. The pavilion also hosts an interactive Winter Olympics fan zone, where guests can experience simulated sporting challenges, photo opportunities and behind-the-scenes insights directly from the athletes.
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