Xiaomi made its debut at IFA 2026, in Berlin, with an exhibition area of over 3,300 square meters: the largest independent exhibition ever staged by the company outside China. On the stand, more than 380 products are showcased, designed to detail the intelligent ecosystem “Human × Car × Home”.
“This year’s IFA marks a significant milestone in Xiaomi’s global journey,” stated Xu Fei, Xiaomi’s CMO. “Over the years, we have expanded from smartphones to smart home and smart vehicles, investing deeply in foundational technologies such as AI, operating systems, chips, and smart manufacturing.”
Europe remains a strategic market for Xiaomi, aided by the large-scale expansion of Mijia and the expected entry of Xiaomi Auto from 2027.
The Xiaomi stand is structured into three main sections. AI Tomorrow explores the future of intelligent mobility through Xiaomi Vision Gran Turismo, a concept that combines automotive design, high performance, and digital experiences.
AI Today brings these capabilities into the present, with Xiaomi SU7 Max and recreated home environments (kitchen, living room, bedroom, study) to show how AI coordinates personal devices, cars, and smart homes around daily needs.
The third area, Human x Car x Home Product Portfolio, brings together over 380 products in seven categories: cooking and food preservation, home cleaning, air management, audiovisual entertainment, security, personal devices, and smart mobility.
Behind these experiences are Xiaomi’s proprietary large models: the evolutions of MiMo-V2.5-Pro, Miloco and Miclaw strengthen the system’s ability to reason and perform complex tasks. On the hardware front, at IFA a new Xiaomi 18 Fold debuts, powered by the new proprietary chip XRING O3.
Supporting this ecosystem is Xiaomi’s smart manufacturing: the Smart Factory dedicated to smartphones has a capacity of around 10 million flagship devices per year, while the Wuhan facility, with 46 laboratories, can produce an air conditioner every 6.5 seconds.
In the Xiaomi Auto Factory, the company is experimenting with humanoid robots on the assembly line: in just four months of field testing, the precision of their operations has risen from 90% to 98%.
At IFA, the humanoid robot Xiaomi CyberOne interacts live with the audience with gestures such as making a heart with the fingers and thumbs up, but its real test bed remains the factory itself.
On the automotive front, Xiaomi Auto brings to the show three vehicles. Vision Gran Turismo is a virtual electric concept car defined by airflow, designed for the Gran Turismo franchise. Also on display is the new generation of Xiaomi SU7, the electric sedan integrated with HyperOS, along with Xiaomi SU7 Ultra, which set the official Nürburgring Nordschleife record in the “Electric Executive Car” category.
Since the delivery of the first vehicle in March 2024, Xiaomi Auto has delivered over 700,000 vehicles in mainland China. Building on this, the company now targets Europe: entry into European markets, including Germany, is planned for 2027, and will complete in Europe the ecosystem “Human × Car × Home” in its three components — personal devices, smart vehicles, and smart home.
IFA 2026 is also the stage Xiaomi has chosen to announce the large-scale expansion of Mijia, its own home smart brand, across Europe. The brand focuses on intuitive technology, quality, and minimalist design: through the Xiaomi Home app, users will be able to manage over 130 product categories and around 2,000 devices, from cooking to entertainment to cleaning and security.
At the center of the Mijia experience is Xiaomi’s Alive design philosophy, built on simple, natural lines intended to integrate into contemporary living spaces: an approach that has already earned the brand over 500 international design awards.
To support this growth, Xiaomi plans global investments in R&D of over €24 billion in the 2026-2030 period, targeted at AI, automotive, robotics, and smart manufacturing.
For all the latest on the Xiaomi ecosystem, you can find our most recent articles in the Xiaomi section of GizChina.it.
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