The sector of glasses smart is undergoing a moment of transformation, marked by the shift from a tech niche to a genuine mass-market phenomenon. Perhaps in Italy it’s still hard to perceive this trend, but in other markets the importance of these devices is growing more and more.
Aiding this trend is the arrival of models that are increasingly useful (in terms of functionality) and featuring an aesthetic close to that of traditional glasses, with slimmer and lighter designs.
In the first quarter of 2026, the global market registered an extraordinary 83% year-over-year growth, driven by strong demand for models equipped with augmented reality and artificial intelligence.
While the virtual reality segment declined by 17%, AR glasses and smart glasses without a display literally took off, posting gains of 136% and 210% respectively.
This is due to user preferences, increasingly oriented toward lightweight and practical devices capable of integrating AI assistants, cameras and real-time translation features into everyday life.
Despite global pressures from rising memory costs, the smart glasses sector has proven quite resilient. The secret? Hardware requirements are less demanding than those of traditional VR headsets.
Looking at the Asian market, Xiaomi has emerged as the undisputed leader: during the first quarter of 2026, the company captured first place in the Chinese smart glasses market with a 28% share, surpassing heavyweight rivals such as Alibaba and Li Auto.
The success of Xiaomi is due to its ability to integrate these devices within a vast and proven ecosystem. Thanks to HyperOS and HyperConnect technology, smart glasses are no longer isolated accessories, but can communicate with smartphones, tablets, smart home devices and even electric vehicles.
Recall that the brand’s first true AI model was launched last June, the Xiaomi AI Glasses, with electrochromic lenses, a Snapdragon AR1 SoC and dual cameras.
To navigate the new smart glasses sector, analysts at Counterpoint Research have defined three major product macro-categories. The first is that of VR glasses, immersive headsets that, however, are experiencing a phase of stagnation due to longer product cycles and less vibrant demand.
The second category is represented by the glasses AR, which project digital content onto the real world. In this case we are witnessing a leap forward thanks to the transition from bulkier models to much slimmer and more elegant systems.
Finally, the third category includes the smart glasses without a display, lightweight devices focused on voice commands and artificial intelligence, where Meta currently holds global leadership with an 84% share.
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