Samsung has decided to enhance one of its most effective marketing tools, updating the “Try Galaxy” app.
The main novelty concerns the integration of the Galaxy S26 series, allowing even owners of competing devices, iPhones included, to virtually test the latest technological innovations from the Korean giant.
The update turns the user’s smartphone into an interactive testing lab. Thanks to a accurate simulation of Samsung’s proprietary interface, anyone can explore the potential of Galaxy AI without having to visit a physical store.
The experience is not limited to smartphones: the new version of the app also opens the door to the world of Galaxy Buds4, allowing to delve into the technical specifications and smart features of the new earbuds.
To make it more engaging, Samsung has introduced a 3D model discovery system for Galaxy S26, S26+ and S26 Ultra. This visualization lets you observe the devices’ aesthetic details, while interactive widgets simulate everyday life scenarios to show the practical usefulness of the built-in features.
Among the features users can test is Nightography Video, a technology designed to drastically improve the quality of videos recorded in low ambient light. Complementing this is Photo Assistant, which uses advanced algorithms for quick editing within the Gallery, and the Creative Studio, where the user can experiment with tools for image generation and editing.
A particular focus was also given to security with Privacy Display, a system that narrows the screen viewing angle to protect sensitive data from prying eyes. All these options are available through a guided tour that explains how AI can simplify communication and management of multimedia content.
The success of this initiative is evidenced by the numbers. In Italy, Try Galaxy has already recorded over 122,360 downloads, a sign of growing curiosity toward the Samsung ecosystem.
To reach an ever-broader audience, the company has optimized the platform so that functions work not only via a web app installed on the home screen, but also through in-app browser previews and non-standard navigators.
Access is immediate: simply visit the official site trygalaxy.com or scan a QR code to start the demo. Although the experience is optimized for the latest versions of Safari and Google Chrome, the system architecture ensures smooth performance on a wide range of devices.
With this move, Samsung aims to convince the undecided by showing, not just telling, the features of its latest flagship models.
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