Amazon Announces Prime Offers Festival: When It Starts and Promotions Already Available

Amazon has officialized the dates of the Prime Offers Festival 2026: the event will last for 48 hours, from 00:01 on October 6 through the end of October 7, reserved as always for Prime members. The initiative will involve Italy together with 21 other countries, including the United States, United Kingdom, France, Germany, Spain and Japan.

Prime Offers Festival 2026: dates, previews and categories involved

Early offers already active before October 6

Amazon has chosen to distribute a portion of the promotions in the weeks leading up to the main event. The Kindle eBooks are already discounted starting from €1.99, while from September 22 discounts of up to 30% will begin on Amazon brands. From September 29, Amazon devices, including Echo, Fire TV Stick, Kindle, Ring, Blink and eero, will be discounted. Between October 1 and October 5 it will be the turn of Amazon Haul, with an extra 15% off the first order.

Additional benefits for Prime members

Amazon Music Unlimited will offer 4 free months to new Prime customers, while those not yet subscribed to Kindle Unlimited can try it for 3 months at zero cost. For Prime students, a 5% cashback on purchases in participating categories is also planned.

The categories on offer during the event

During the Prime Offers Festival, the following categories will be involved: home, kitchen, beauty, health and personal care, technology, electronics, fashion, toys, household cleaning, nutrition and well-being.

Among the brands cited by Amazon as examples of those involved are Foppapedretti, ghd, Amazon Basics, Electrolux, Fairy, LEGO, Rilastil, L’Oréal Paris, La Roche-Posay, Philips and Braun.

Deliveries, payments and the One Click for School initiative

To help navigate the offers, Amazon provides a personalized guide based on each user’s purchase history. On the logistics side, same-day or 24-hour delivery will be available on millions of products, in addition to Amazon Locker and Amazon Counter pickup points; among the accepted payment methods is BANCOMAT Pay.

Parallel to the Prime Offers Festival, the “One Click for School” initiative returns, now in its eighth edition: Amazon will donate 1% of eligible purchase value as virtual credit to Italian schools and to Save the Children.

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