Siri AI is a real revolution, but Europe remains out — here’s why

The WWDC of this year has unveiled a profound transformation for the entire Apple ecosystem. At the heart of this renewal lies a platform built on an unexpected collaboration with Google, which leverages the technologies underpinning Gemini to power the new linguistic models of the new Siri AI.

These systems operate both directly on-device, ensuring maximum responsiveness for immediate requests, and through the secure Private Cloud Compute infrastructure for the more complex processing, keeping user privacy intact.

There is, however, a serious problem for users living in Europe: all these important novelties will not arrive in the old continent due to the stringent regulations of the DMA.

Siri AI: all the novelties that (for now) we won’t see in Europe

The voice assistant Siri undergoes a total metamorphosis. It abandons the old graphical interface to elegantly integrate within the Dynamic Island with a dark theme, also activatable via a simple downward swipe.

Its contextual understanding reaches very high levels: it can read and analyze directly what the user views on the screen. It can, for example, extract information from a social media post without requiring additional dictation, or draw on the contacts data in the address book in a completely natural way.

The platform introduces advanced multimodal capabilities, allowing it to generate and understand not only text, but also images and voice.

Speech synthesis becomes highly customizable in rhythm and expressiveness, while the writing function learns the specific tone of communication that the user uses with certain contacts, adapting messages accordingly. On devices like the Vision Pro, interaction becomes even more immediate, triggered by a simple look at a floating element.

Title: Siri AI is a real revolution, but Europe is left out, here’s why

Deep integration in every application

The novelties extend to every system application, turning the assistant into a true coordinator of daily activities.

The camera gains a dedicated mode capable of identifying events from a poster to add them to the calendar, or calculating the shares on a receipt to split the bill at the restaurant.

The Safari browser introduces automatic tab organization, the ability to monitor web pages to alert the user of potential changes in product availability and even the generation of customized extensions described simply by voice.

The dedicated Password app makes a major leap forward: it no longer simply flags vulnerabilities, but can autonomously modify weak credentials adopting more robust codes.

Integrazione profonda in ogni applicazione

The new features extend to every system application, transforming the assistant into a true coordinator of daily activities.

The camera is equipped with a dedicated mode capable of recognizing events from a poster to add them to the calendar, or of calculating the shares of a receipt to split the bill at the restaurant.

The Safari browser introduces automatic tab organization, the ability to monitor web pages to alert the user of any changes in a product’s availability and even the generation of custom extensions described simply by voice.

The app dedicated to password makes a significant leap forward: it no longer simply reports vulnerabilities, but can modify weak credentials completely autonomously by adopting more robust codes.

Nessuna azienda è al di sopra della legge

However, the position of the American company cannot translate into a perpetual block or a claim of regulatory immunity. European institutions have established precise rules to ensure open digital markets and counter the dominant positions of operating systems considered “gatekeepers”, such as iOS and iPadOS.

Although privacy and data security concerns are legitimate, a private company does not have the authority to act as an independent legislator, dictating conditions to an entire continent. Sooner or later, the brand will have to find a real compromise to comply with current regulations.

The European single market represents a fundamental economic space, and operating within it requires strict compliance with its regulations.

Adapting your architecture to reconcile openness to competition with consumer protection is not a whim you can opt out of, but a legal obligation that every business entity must comply with to compete and thrive in Europe.