With the launch of Samsung’s new line, the manufacturer managed to amortize part of the costs so as not to significantly impact the final price. Price increases were minimal – despite the memory chip shortage – and the company even reintroduced the launch offer with double the storage.
On the other side of the fence, the emphasis is on extravagant luxury with Caviar: the brand specialized in tech products with precious materials has unveiled four versions of the latest Samsung Galaxy S26 Ultra – clearly at prohibitive prices.
The Dubai-based company turns current tech products into unique pieces of jewelry, aiming at luxury by using materials such as gold, titanium, diamonds, natural leather, carbon fiber and – in some cases – even fragments of meteorites.
The latest creation involves the Samsung Galaxy S26 Ultra: the Camera Phone of the family debuts in four versions that echo four totem animals. The model Fire Horse is dedicated to the Chinese New Year and features the horse as the main protagonist.
The device features a premium case depicting a rampant horse. The animal is in 24-karat gold, with enamel elements and a black titanium base; the final price is $11,490, in the perfect Caviar style.
Then there is the Lion variant, dedicated to the lion – a symbol of power and courage. In this case the price drops to $11,060, slightly less than the horse. The other animals are the wolf and the falcon, respectively selling at $10,490 and $10,910.
In addition to the luxury experience, exclusivity is guaranteed by the number of pieces available: for each totem animal only 19 units were made.
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