Categorie: News

La Caverne du Pont Neuf, Snapchat’s Innovation Meets Monumental Art

Forty years after the historic installation of Christo and Jeanne-Claude, the oldest bridge in the French capital is preparing to welcome a new monumental work of art.

From June 6 to 28, 2026, citizens and international visitors will be able to admire “The Caverne du Pont Neuf“, a temporary creation imagined by the artist JR. The project is conceived as a direct homage to “The Pont Neuf Wrapped“, the iconic intervention completed in 1985.

Beyond the visual majesty, the initiative stands out for a strong interactive component, made possible by the collaboration with Snap Inc., which positions itself as a crucial creative and technological partner.

La Caverne du Pont Neuf: Snapchat’s AR as an extension of the work

The external structure of the installation is designed to intrigue the public with its colossal proportions and its distinctive aesthetics.

It will be a vast double-walled inflatable system, extended for 120 meters in length, covered with printed fabrics that will create a striking trompe-l’oeil effect with rocky-looking surfaces.

The real transformation, however, will occur when crossing the threshold of this unprecedented space. The interior of the bridge will become a deeply immersive journey, designed in close collaboration with Snap’s Paris AR Studio.

Luca Zaninello

Appassionato del mondo della telefonia da sempre, da oltre un decennio si occupa di provare con mano i prodotti e di raccontare le sue esperienze al pubblico del web. Fotografo amatoriale, ha un occhio di riguardo per i cameraphone più esagerati.

Recent Posts

iQOO X: the concept with a 15,000 mAh battery and extreme hardware

iQOO pushes gaming smartphone concept even further and internally unveils the new concept phone iQOO…

9 minutes ago

One UI 9.5: leak images reveal a new design in Liquid Glass style

Clearly, underneath the new graphical changes there will still be Android 17. It should be…

17 hours ago

HyperOS 4 Global: build leaks reveal the first supported smartphones

Xiaomi officially unveiled HyperOS 4 on August 13, and, just a few hours after the…

18 hours ago

iPhone 18 pushed back to 2027: memory chips blamed

The rumors about a "split" launch for the new iPhone lineup are becoming increasingly tangible,…

19 hours ago

MediaWorld APP Days: 15% off thousands of products, only for the weekend!

One of the most anticipated events for those who keep an eye on MediaWorld's offers…

19 hours ago

POCO F9 Pro and Ultra: the new flagship models revealed in advance

POCO, the Xiaomi sub-brand that built its identity around the formula "top-of-the-line specs, mid-range price",…

21 hours ago