Categorie: News

La Caverne du Pont Neuf, Snapchat’s Innovation Meets Monumental Art

Forty years after the historic installation of Christo and Jeanne-Claude, the oldest bridge in the French capital is preparing to welcome a new monumental work of art.

From June 6 to 28, 2026, citizens and international visitors will be able to admire “The Caverne du Pont Neuf“, a temporary creation imagined by the artist JR. The project is conceived as a direct homage to “The Pont Neuf Wrapped“, the iconic intervention completed in 1985.

Beyond the visual majesty, the initiative stands out for a strong interactive component, made possible by the collaboration with Snap Inc., which positions itself as a crucial creative and technological partner.

La Caverne du Pont Neuf: Snapchat’s AR as an extension of the work

The external structure of the installation is designed to intrigue the public with its colossal proportions and its distinctive aesthetics.

It will be a vast double-walled inflatable system, extended for 120 meters in length, covered with printed fabrics that will create a striking trompe-l’oeil effect with rocky-looking surfaces.

The real transformation, however, will occur when crossing the threshold of this unprecedented space. The interior of the bridge will become a deeply immersive journey, designed in close collaboration with Snap’s Paris AR Studio.

Luca Zaninello

Appassionato del mondo della telefonia da sempre, da oltre un decennio si occupa di provare con mano i prodotti e di raccontare le sue esperienze al pubblico del web. Fotografo amatoriale, ha un occhio di riguardo per i cameraphone più esagerati.

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