Recently Netflix held its Upfront event: it’s the strategic annual gathering where the streaming platform presents its editorial and advertising news to advertisers and the press. However this is not good news for users, since the cheapest plan is about to receive a veritable invasion of advertising.
Netflix likes advertising: get ready to be flooded with ads
Based on what has emerged from Netflix’s report, in the fourth quarter of 2025 the platform posted a record 16% year-over-year growth, with a huge increase in revenues thanks to advertising. According to the company, the advertising reach extends to an audience of about 250 million globally active monthly users.
The Verge goes even further: by the end of 2025, the platform would have reached a whopping $1.5 billion in revenue derived exclusively from advertising. Despite the numbers, we know well how things have evolved in recent months: in March Netflix announced a price increase for all subscriptions, but for the moment the increases have hit only the United States.
And now comes the sting: during the Upfront event, Netflix announced its intention to introduce an even greater number of ads. Sports will also arrive in the Clip section, the app’s vertical feed, and within the podcasts.
Clearly these novelties concern the Standard with ads plan, the platform’s only subscription that includes advertising interruptions.
