At IFA 2026, Hisense has presented its vision for the era of artificial intelligence applied to the home: appliances that from passive devices become intelligent assistants, capable of anticipating the needs of those who use them.
In the same event, the company also announced the renewal of its partnership with UEFA, which will continue through UEFA EURO 2028.
Hisense at IFA 2026: V AIOS and ConnectLife, the home that recognizes people and their needs
The core of the announcement is V AIOS, the new generation of the connected-home operating system signed by Hisense, which leverages artificial intelligence to manage the entire domestic environment. Built on over ten years of experience with the VIDAA and ConnectLife platforms, V AIOS aims to create a smart home capable not only of connecting TVs and appliances, but of understanding habits, needs, and relationships among family members.
According to Hisense, the system is able to recognize users, understand context and emotions, interact naturally with people, and autonomously carry out activities throughout the home, from preparing the ideal environment for watching a match to supporting the well-being and safety of older family members.
The company also emphasizes privacy, transparency, and local data processing via Edge AI, with the stated objective of grounding the system not only on AI capabilities but also on user trust.
At the heart of this vision remains ConnectLife, the cloud platform that connects TVs, mobile devices and appliances in an integrated smart home ecosystem. Through multimodal interaction (voice, vision and natural language), emotional intelligence and data exchange between devices, ConnectLife enables proactive services in areas such as cooking, laundry care, air quality, energy management and after-sales assistance, also integrating with external platforms, retailers and energy service providers.
AI Companion Appliances: kitchen, laundry, air and energy
Key element of this transformation is a new generation of AI Companion appliances, designed for three areas of domestic life: kitchen, laundry care, and air and energy. These products automate and adapt daily activities, from creating recipes and managing cooking settings to optimizing washing programs and adjusting the home climate according to the user’s preferences.
Hisense expects a further expansion of the range during 2026, with the aim of shifting focus from device management to delivering smart and user-friendly services.
Partnership with UEFA confirmed through EURO 2028
Football remains a core lever in Hisense’s global growth: with 41 manufacturing plants, 32 R&D centers and 65 companies worldwide, the company is present in over 160 markets and has doubled its total revenue in the last decade, reaching 31.4 billion dollars in 2025 (+300% in overseas markets, to 15.5 billion dollars). In Europe, Hisense expects to surpass five billion euros in revenue this year, with the goal of reaching a 10% market share.
In 2016 Hisense was the first Chinese sponsor in the 56-year history of the UEFA EURO championship, and since then the partnership has progressively strengthened: at UEFA EURO 2024 the company acted as the official supplier of VAR screens. As announced at IFA 2026, Hisense will now be an official partner also of UEFA EURO 2028.
If you are among the visitors to IFA in Berlin, you can discover Hisense’s novelties in the exhibition area of Hall 23a, until September 9.
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