Vivo X300 Ultra officially lands on the Italian market starting today, April 16, 2026. With this launch, the Asian company strengthens its presence in Europe and offers local users a product decisively focused on top photographic performance.
Prices are sky-high, confirming a trend that has affected virtually every sector of consumer electronics due to the relentless increases in memory prices.
Vivo X300 Ultra available in Italy: specs and prices
Vivo X300 Ultra is the brand’s most advanced flagship, and it is therefore not surprising to see the presence of the SoC Qualcomm Snapdragon 8 Elite Gen 5. This powerful processor works together with the imaging-dedicated chip Pro Imaging VS1+ and a cooling system called Liquid Cooling Vapor Chamber, which should ensure stable performance even under the most demanding workloads.
To ensure extended autonomy, the smartphone includes a capacious Blue Volt 6600 mAh battery capable of supporting 100 W wired fast charging and 40 W wireless charging. An interesting detail is the semi-solid battery, designed to operate impeccably even at extreme temperatures, down to -20°C.
Turning to the front, the display is a 6.82-inch panel with 2.5D curvature, featuring the technology 2K ZEISS Master Color. This display can reach a local brightness peak of 4,500 nits.
Software-wise, the smartphone launches with OriginOS 6, ensuring consistent performance over time thanks to the Origin Smooth Engine and a support policy that includes 5 years of operating system updates and 7 years of security patches.
The design of the smartphone honours traditional cameras with a circular metal module, and it is available in the two finishes Volcano Black and Steppe Green, equipped with certifications IP68 and IP69 against water and dust ingress.
A photography system unmatched to date
The most distinctive aspect of the device lies in its ambitious photographic system, developed in close collaboration with ZEISS.
The equipment includes a configuration with lenses of 85 mm, 35 mm and 14 mm, enriched by the new ZEISS vivo 400 mm second-generation telephoto kit.
The 85-millimeter camera features a 200 MP sensor with three-axis gimbal-level stabilization, designed to capture sharp images even of fast-moving subjects. The Sony LYTIA 901 sensor with a 35 mm lens also supports an output of up to 200 MP for ultra-crisp images.
Video recording capabilities cater to creative needs with support for 4K at 120 fps in both 10-bit Log and Dolby Vision, leveraging all rear sensors.
Prices, availability and bundles
The smartphone is initially available in our country through the main online sales channels, with a starting price set at €1,999.
For the debut, the company has organized several promotional initiatives dedicated to early buyers.
Buying the device directly on the Amazon, the package will include the same 100 W vivo FlashCharge charger and the vivo Buds Air3 earbuds, accompanied by the travel case, in an offer that will remain valid until stock runs out.
Finally, to offer consumers another option, the base model is regularly available at the same price also on specialist electronics portals Unieuro, Euronics and MediaWorld, sites where users have the option to take advantage of several affordable financing options to spread out the payment.
For creators and image professionals who want even more specialized and complete gear, a higher-tier bundle has been designed that includes the Photography Kit, available for purchase on both the Vivo Store and Amazon.
This rich edition is offered at €2,399 and adds to the base equipment the new 400 mm extender, a handy Grip Kit, the 100 W FlashCharge charger and a solid tripod mount.
Even for those opting for this premium configuration, the promotional package includes the vivo Buds Air3 earbuds as a gift, subject to stock availability, along with the compact travel case.
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