As of today, it is possible to pre-order the new Samsung TVs that range from premium technologies to the most accessible variants, all united by an operating system designed to act as a true home assistant.
According to the company's leadership, the new televisions are designed to go beyond the traditional concept of entertainment, providing practical benefits in everyday life and simplifying content discovery.
Samsung TV 2026, the new AI-driven lineup
The center of the 2026 software experience is defined by Vision AI Companion, an integrated system across all 4K and higher models. This interface brings together the capabilities of platforms known as Bixby, Perplexity AI and Microsoft Copilot. The result is an assistant capable not only of recommending films and TV series based on the user's tastes, but also of suggesting recipes, starting music playlists and answering complex questions.
Artificial intelligence works invisibly also on image and sound optimization. The system AI Upscaling Pro analyzes low-resolution videos, increasing detail and contrast in real time, while the mode AI Football Mode recognizes the dynamics of football matches to smooth the ball movement and isolate stadium noises.
This is complemented by a sound control that balances dialogues and special effects based on the room acoustics.
Visual excellence between Micro RGB and OLED panels
The very high end of the market is occupied by the new Micro RGB offering, available with diagonals starting from 55" up to 115".
This technology relies on microscopic red, green and blue LEDs individually controlled to guarantee absolute color fidelity, supported by a full BT.2020 color space coverage. The panels feature an anti-reflective finish and boast international eye-safety certifications.
Moving to OLED technology, the company offers models capable of combining perfect blacks and refresh rates up to 165 Hz, features particularly appreciated by gamers, supported by the systems AMD FreeSync Premium Pro and NVIDIA G-SYNC.
The flagship S95H stands out for its Pantone certification and for a lighter design that gently fits into any living room.
Samsung’s 2026 TV lineup bets everything on personal assistants
