Stop using your smartphone and go for a walk, says Apple’s CEO

A surprising piece of advice recently arrived from one of the world’s most influential business figures. During an interview on the television program Good Morning America, the CEO of Apple, Tim Cook, shocked the audience by suggesting a drastic reduction in the time spent in front of screens, including those of the famous devices produced by his own company.

Less smartphone, more nature: Tim Cook’s advice

Speaking with host Michael Strahan, Cook expressed a very clear vision regarding the habits of today’s society, stating that he does not want to see people spend their days staring at a smartphone.

According to the executive, human eye contact must always have absolute priority over watching a display. His concluding invitation was as simple as it was direct: take your eyes off the screen, get outdoors, and spend more time immersed in nature.

This stance, though unexpected coming from Cupertino’s leadership, finds a solid and worrying evidence in recent scientific investigations.

The concerning studies on smartphone use

Statistical data compiled by Common Sense Media delineate a critical situation: between 2015 and 2021, US adolescents aged 13 to 18 accumulated an average of over 8 hours per day of screen-based media exposure.

A study published in the academic journal Frontiers in Psychiatry has analyzed in depth the serious ramifications of this trend, highlighting significant damage on both physical and psychological levels.

From a physical standpoint, keeping the gaze constantly lowered toward a device or monitor causes the so-called “tech neck“, a term that groups a range of annoying postural problems affecting the neck and the back.

However, the more serious consequences manifest at a behavioral and neurological level. The applications and the social networks are often designed to provide continuous stimuli capable of triggering rapid dopamine releases.

This precise biological mechanism generates a compulsive cycle entirely comparable to a real addiction, pushing the user to constantly seek digital gratification and causing, in the long run, a clear decrease in the ability to control impulses.

Additionally, profound sleep quality and duration disturbances. The deprivation of nighttime rest due to screen light can trigger problems ranging from simple irritability to an increased risk of developing cardiovascular diseases.

Furthermore, the study authors warn that exceeding two hours per day of interaction with displays concretely increases the likelihood of developing depression-related symptoms, a risk that grows in direct proportion to exposure time.

How to regain control of your own time

Despite the pervasiveness of technology, there are useful tips to mitigate these negative effects without having to isolate from the modern world.

A study published in BMC Medicine shows that it is enough to reduce daily smartphone use for just three weeks to observe tangible and immediate improvements in mental health.

A strongly recommended approach by experts consists of adopting mindful and targeted use of technology. The idea is to pick up and unlock the phone only with a precise and predetermined purpose in mind, avoiding thus falling into the trap of passive and endless scrolling of content, also known as “doom-scrolling”.

Since it is almost impossible to completely remove devices from our work and social routines, regular physical activity remains a vital tool to counteract the physical and mental damage caused by excessive digital sedentary behavior.

Smartphones will undoubtedly remain an essential component of our days, but a rational management of digital tools is the key to maintaining a healthy psychophysical balance. A common-sense approach that, ironically, also finds full support from those who helped put those same devices in our pockets.