The Mobile World Congress 2026 in Barcelona closes with a recognition of the highest profile for Samsung. The South Korean company has indeed earned the esteemed “Best in Show” award at the Global Mobile Awards (GLOMO), an event organized annually by GSMA to celebrate the exemplars of the mobile industry.
This title is awarded based on the rigorous evaluations expressed by a jury comprising more than two hundred prominent figures, including independent analysts, specialized journalists and technology experts from around the world.
The triumph was the new Galaxy S26 Ultra, a device that, according to the jury, has managed to combine hardware power and practical utility in a consumer-oriented product.
The primary motivation behind the victory, officially announced during the ceremony on March 4, lies in the close synergy between the device’s technical architecture and the One UI 8.5 user interface.
This union is clearly manifested through the evolution of Galaxy AI, designed to deeply understand the context in which the smartphone is used. The operating system behaves proactively, analyzing the habits of its user to anticipate needs and simplify everyday tasks.
Supporting this workload is an unprecedented chipset, custom-made to handle artificial intelligence functions with a speed never achieved before.
According to Stephanie Choi, Executive Vice President and Head of Mobile Marketing Center of Samsung’s MX Business division, this AI-agent phone demonstrates the company’s ongoing push toward progress, a milestone even more significant considering the industry’s highly competitive level of this year’s edition.
A crucial aspect that convinced the judges is the great attention paid to the data protection and to the personal privacy, elements now indispensable in contemporary digital life.
The Galaxy S26 Ultra introduces a market-first: the world’s first Privacy Display integrated. This cutting-edge solution allows viewing content clearly and vividly, while preventing the view from the sides by prying eyes.
The impact of this technology was reiterated by Shaun Collins, chair of the awards jury. Collins explained that the judges were looking for ideas capable of pushing past technical boundaries while ensuring a tangible real-world impact.
Innovations related to screen security respond precisely to the need for a reliable and protected personal space expressed by today’s consumers.
Among the over 3,000 exhibitors at the Catalan fair, Samsung’s flagship stood out precisely for its immediate applicability. While many technologies presented in Barcelona offer evocative concepts yet projected into a future still uncertain, the jury praised the Galaxy S26 Ultra for its tangibility.
The judges described it as an innovative product that users can purchase and try immediately, effectively turning complex futuristic projections into a solid and winning commercial reality.
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