Would you like a memory from Sanremo 2026? Visit Fujifilm instax Atelier delle Emozioni

From February 24 to 28, 2026, the Ligurian city comes alive not only for the famous music festival, but also thanks to the initiative promoted by Fujifilm instax.

Located at Via Gaudio 58, the Atelier delle Emozioni welcomes residents, enthusiasts and visitors free of charge in an environment where design, color and technology meet without filters.

The aim is to offer a physical and authentic perspective of the city’s buzz, transforming the sensations of the urban context into instant memories, shared stories and memories to carry with you.

Fujifilm instax opens the doors to its Atelier delle Emozioni in Sanremo 2026

The exhibition path is designed to involve and actively surprise the audience, following the brand philosophy that invites action of giving with the motto “Don’t just take, give.”

Among the main attractions stands Studio Sanremo, a visually striking set where guests have the opportunity to perform by singing fifteen seconds of a pop song on a digital stage enriched with LED walls.

Each performance is captured to give the images a cinematic aesthetic thanks to special filters that evoke different eras, from the 1930s to the present day.

Adjacent to this area is the Cascata di Ricordi, a suspended installation composed of colored threads, flowers, messages and printed photographs. In this space, participants are encouraged to perform a spontaneous sharing gesture: they can leave their own phrase or image and take one left by others, creating unexpected bonds between strangers united by the same musical passion.

Technological innovation at the service of memories

The event also provides the ideal opportunity to present two very recent products from the catalog, developed specifically for those who want to tell their story through visual language. Visitors can get up close to the instant digital camera instax mini Evo Cinema and the smartphone printer instax mini Link+.