Nothing announces its upcoming flagship store, but it will be extremely far from us

The Nothing brand was founded in 2020 by Carl Pei, former co-founder of OnePlus: over the years the company has expanded with smartphones and tech accessories with minimalist design and an iconic look. In addition, recently the line has expanded with a flagship phone, belonging to the high-end segment.

Until now, Nothing has operated mainly online and in a single physical store in the UK, but in the company’s plans there is a new flagship store, arriving over the course of 2026. However, the store will launch very far from us, despite the brand being headquartered in London and targeting Western audiences.

The new Nothing physical store will open in India: the announcement and the cryptic image that accompanies it

As anticipated slightly above, for now the only physical Nothing store is present in the United Kingdom, specifically in London – the city is also the company’s headquarters. Through an official press release, Carl Pei’s company announced the opening of a second flagship store, but there’s bad news for European fans.

The next store will open in India: there are not yet details on the exact date nor on the exact location of the store, but the country has been officially confirmed. The press release is accompanied by an image that shows the possible sign of the shop, with the brand name in its distinctive font and a blue dragonfly as mascot.

The London store was opened in 2022, a couple of years after Nothing’s debut. The fact that the new store is based in India shows only one thing: the Indian market is certainly more influential than the European one, a clear signal from the company.

As for upcoming news, Nothing’s future includes the upcoming Phone (4a) and (4a) Pro: the latest rumors have been fairly rich, with alleged details on specs and prices. The launch is expected for March, but for now the company is silent.