Few global events succeed in diverting users’ attention away from the leading adult entertainment sites. If in the past high-profile sporting events such as the FIFA World Cup have registered significant declines in views on platforms like Pornhub, Apple’s autumn conferences confirm a trend just as strong.
During the company’s latest presentation, the anticipation for the new iPhone, especially for the novel foldable smartphone, generated an exceptional contraction in traffic, marking an all-time low for the last five years.
The data show that the audience stayed glued to the screens to discover the upcoming novelties, temporarily abandoning other habits…
More than 20% of the audience leaves PornHub to watch the new iPhones
Two minutes before the official start of the event, the statistics showed a marked difference in behavior between users of different operating systems.
On one side, traffic from Apple devices registered a rapid decline, reaching a 19.1% drop from the daily average. On the other side, Android smartphone users continued their normal browsing, keeping access volumes virtually unchanged, just as had happened during the 2025 presentations.
This initial discrepancy highlighted how expectations for the forthcoming hardware novelties were concentrated primarily on the brand’s core customer base, eager for the leaks that had surfaced in the preceding weeks.
Despite the initial enthusiasm, public attention showed slight fluctuations during the announcement of the classic devices. When the stage gave way to the iPhone 18 Pro, which maintains the traditional form factor, visits to the adult portal began to show a timid rebound.
Also the introduction of the AirPods 5 and the new Apple Watch models was not enough to keep viewers fully absorbed by the live stream. Indeed, in this specific time window, traffic from non-Apple devices registered a slight 3% increase compared to normality, a clear sign of disinterest in these updates.
The peak of interest in the foldable iPhone
The true draw of the evening, capable of crashing Pornhub’s servers, was the official unveiling of the iPhone Duo. During the minutes when the company showed the world its first foldable, pages viewed via Apple devices collapsed by 22% compared to a typical day.
The portal’s managers told Mashable’s editors that this was the sharpest drop recorded during a September event in the last 5 years.
The allure of this announcement partially engaged the audience outside the Cupertino ecosystem: views generated from rival devices fell by 5% below the usual average.
The ability of Cupertino to monopolize users’ time proved to be short-lived. As the presentation neared its end, the traffic drop on the brand’s devices reduced, standing at around 7% below standard values.
The incredible curiosity for the new iPhone Duo created a temporary and historic lull, but the usual web navigation rhythms quickly regained the upper hand right after the broadcast ended.
