Would you like a memory from Sanremo 2026? Visit Fujifilm instax Atelier delle Emozioni

Di
Luca Zaninello
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From February 24 to 28, 2026, the Ligurian city comes alive not only for the famous music festival, but also thanks to the initiative promoted by Fujifilm instax.

Located at Via Gaudio 58, the Atelier delle Emozioni welcomes residents, enthusiasts and visitors free of charge in an environment where design, color and technology meet without filters.

The aim is to offer a physical and authentic perspective of the city’s buzz, transforming the sensations of the urban context into instant memories, shared stories and memories to carry with you.

Fujifilm instax opens the doors to its Atelier delle Emozioni in Sanremo 2026

instax mini Evo Cinema
Credits: Fujifilm

The exhibition path is designed to involve and actively surprise the audience, following the brand philosophy that invites action of giving with the motto “Don’t just take, give.”

Among the main attractions stands Studio Sanremo, a visually striking set where guests have the opportunity to perform by singing fifteen seconds of a pop song on a digital stage enriched with LED walls.

Each performance is captured to give the images a cinematic aesthetic thanks to special filters that evoke different eras, from the 1930s to the present day.

Adjacent to this area is the Cascata di Ricordi, a suspended installation composed of colored threads, flowers, messages and printed photographs. In this space, participants are encouraged to perform a spontaneous sharing gesture: they can leave their own phrase or image and take one left by others, creating unexpected bonds between strangers united by the same musical passion.

Technological innovation at the service of memories

The event also provides the ideal opportunity to present two very recent products from the catalog, developed specifically for those who want to tell their story through visual language. Visitors can get up close to the instant digital camera instax mini Evo Cinema and the smartphone printer instax mini Link+.

The first one, characterized by an aesthetic that pays homage to the historic Fujica from 1965, skillfully blends retro lines and contemporary innovation.

This device allows, in addition to shooting and printing, to record video and to transform a single frame into an animated print via an integrated QR code that comes alive on the smartphone screen. It also offers more than one hundred combinations of effects and filters to personalize every visual narrative.

The instax mini Link+ printer, on the other hand, has been designed for quick, intuitive use and strongly oriented toward the creative and social aspect. It enables quickly turning digital images into printed photographs, carefully crafted in every detail, enriched by specific features dedicated to design and image personalization.

Special guests and live surprises

The exhibition space is shaped as a constantly evolving meeting point for the entire duration of the Ligurian festival. The event thus foresees the participation of well-known influencers and notable talents, who will help animate the various activities on the program and engage directly with the fans present.

Additionally, thanks to the collaboration with Sony Music Entertainment Italy, the artists Maria Antonietta and Colombre will be involved.

The two singer-songwriters will offer the audience an exclusive surprise outside the exhibition space, on a specific date that will be announced soon through the brand’s official social channels.

In this way, energy, conviviality and fun intertwine with creativity, so that the most beautiful emotions can be experienced, printed and shared. An initiative born from the awareness that, according to the company, authentic emotions deserve to be remembered concretely, and should not be limited to being saved in the memory of a phone.