Where to buy Xiaomi in Italy: buying guide

The beginning of the 2018 was marked by a very important event for the mobile telephony market in our country. The debut of Xiaomi Italy it had been awaited for years and finally became reality, for our and your joy. However, as more and more users have learned about the brand, the question that many people ask is: where to buy Xiaomi in Italy?

Due to the import market, which has however made the company's products known in the West when it was not yet present, there is a great deal of ambiguity about who is a Official seller and who not. In this purchase guide you will find only the shops that officially sell the products in Italian version. The list is divided into two sections, namely where to buy Xiaomi products in store and online.

Why buy from authorized dealers?

Buying from an authorized retailer brings with it advantages that should not be underestimated. Starting from official Italy guarantee, otherwise absent if you buy from stores not authorized by the company itself. This means that, for example, if you purchased a smartphone from China, you will not be able to have it repaired by authorized service centers in Italy.

Another factor to consider is the support to the 20 band, however more and more widespread (but not too much) also on import models. In this special guide find more information about it. Moreover, the models officially sold in Italy are all with ROM Global, therefore designed for our country, with Italian language e Google services.

Last but not least, the import models do not have EU charger, certified for our continent and with the European double-ended plug. If you have a Chinese charger, in fact, you will need to use special adapters, which can be uncomfortable.

Where to buy Xiaomi in Italy

We Store

If you are looking for where to buy Xiaomi in store, the main source is obviously the Mi Stores, or i official Xiaomi stores. Here you can find all the products that are sold in Italy, plus a few gems shown in preview pending the final release. Very cared for from an aesthetic point of view, inside you will also find the people you need to contact for advice on purchases.

At the moment the Mi Stores in Italy are the following:

  • Arese
    • CC The Center - via Luraghi 11, 20020 Arese (MI) - 0287165540
    • 9: 00 - 22: 00 (Mon-Sun)
  • Bergamo
    • CC Orio Center - via Portico 71, 24050 Orio al Serio (BG) - 035243507
    • 9: 00 - 22: 00 (Mon-Sun)
  • Novate Milanese
    • CC Metropoli - via Carlo Amoretti 1, 20026 Novate Milanese (MI) - 0236559952
    • 9: 00 - 21: 00 (Mon-Sat) - 9: 00 - 20: 00 (Sun)
  • Rome
    • CC Porta di Roma - via Alberto Lionello 201, 00139 Rome (RO) - 06295871
    • 10: 00 - 22: 00 (Mon-Fri)
  • Valmontone
    • Outlet Valmontone - via della Pace, 00038 Valmontone (RO) - 0689620033
    • 10: 00 - 20: 00 (Mon-Fri) - 10: 00 - 21: 00 (Sat-Sun)
  • Venice
    • CC Nave de Vero - via Pietro Arduino 20, 30175 Venice (VE) - 0414585607
    • 9: 00 - 21: 00 (Mon-Fri) - 9: 00 - 22: 00 (Sat) - 10: 00 - 22: 00 (Dom)

Official physical retailers

In order to increase the spread of the brand in Italy, Xiaomi Italia has entered into several partnerships with some of the main chains. By doing so you can find numerous company products even in the numerous physical stores of the companies in question. A convenience not just for all those who prefer to see a device live before buying it.

You can find the Xiaomi terminals in the following supermarkets:

  • Carrefour
  • Auchan
  • Esselunga
  • Coop
  • The giant
  • Iperal

Obviously Xiaomi products could not be missing from the main ones electronics chains present in Italy. In this case you can also view the products on their respective online sites:


Italian operators

One of the main channels when it comes to smartphones in Italy (and beyond) is the telephone operators. Many users, in fact, prefer to rely on a bundle that offers them a smartphone in combination with a tariff plan including minutes, SMS and GB. In this case, you can either go directly to the operators' shops listed below, or consult the dedicated online page:

Xiaomi Store Italy

If you prefer to buy Xiaomi smartphones and accessories online, you can do it directly on the official store of Xiaomi Italia. Here you can find the complete catalog with all the models of officially presented phones, as well as various home automation accessories, audio and so on.


Amazon Italia

If you prefer to contact Amazon, perhaps to take advantage of the rapid Prime shipping and warranty offer, even here you can find the official products of the Chinese brand. Unlike the Xiaomi store, here you can also take advantage of coupon e lightning offers. In this case, however, there is a necessary clarification. Being a platform also open to external retailers, you could run into products sold by Amazon, but not official and possibly not in the Global version.

To understand if the product you are viewing is in Italian version, you must first filter the search by "shipping with Prime". But this is not enough: once you enter the product page, you will have to verify that the device is "Sold and shipped by Amazon"Because it is covered by warranty at 100%. If it is sold by a third-party store it is not excluded that it may be covered by warranty, but you will have to contact the seller and refer to the feedback to see if it is.

As anticipated at the beginning of the guide, a factor that should never be underestimated when buying an electronic terminal is the warranty. Being officially present in our country, Xiaomi Italia offers one 24 months warranty, as required by law. Exceptions are items in packaging, such as magazines (6 months) and headsets (3 months).

For this to be valid, however, it is necessary that the product that you have purchased comes from authorized dealers, or those specified in the lists found above. If you find a defect in the newly purchased device, you will need to contact support within 15 days to get a repair or return. Obviously the warranty covers defects not caused by the user and does not include damage to the display, damage caused by liquid and wear of the product.

It should be noted that, according to the law in force in the European Union, the guarantee also covers purchases of official products made in the following countries: Italy, Spain, France, Poland e Portugal.

Find the complete regulation on the dedicated page of the official website of Xiaomi Italia.


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