OnePlus, 2021 starts with a bang: impressive growth for smartphones shipped


The Chinese house has announced the achievement of an important milestone globally, by registering an increase in shipments of 257% on an annual basis globally for the first half of the 2021. In short, the year got off to a great start for OnePlus, which has also achieved significant sales growth in all of its key markets, including the US, Europe, India and China, thanks to a smartphone portfolio for all, which includes the flagship OP 9 series and the new mid-range products, the Nord and Nord N.

OnePlus announces an important milestone reached: 2021 has started in a great way!


In 2020, OnePlus announced a new business strategy to further expand its product portfolio to all global users by introducing the product line North part, offering the quintessential OP experience at multiple price points.

Pete Lau, founder of OnePlus, said: “Despite a number of significant global challenges, 2020 has been an extraordinary year for OnePlus as we updated our business strategy to expand our user base. This year we have continued to enrich our flagship offering by taking a big step forward in creating a truly premium camera system with the OP 9 and 9 Pro and, at the same time, we have introduced even more affordable products with the Nord product line. The growth we see now demonstrates that our approach to offering a premium experience at competitive prices is in line with the needs of our community ".

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OnePlus has been the fastest growing brand in the smartphone market in the United States in the first half of 2021 with a 428% growth in shipments on an annual basis, thanks above all to the 9 and Nord N. In series Europe, among the top five smartphone brands, OnePlus emerged as the fastest growing brand in the second quarter of 2021 with growth of 304% year on year thanks to the wide range of products on offer.

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In India, OnePlus successfully achieved market leadership as the first smartphone brand in the premium device industry, once again, achieving 229% year-over-year growth for the second quarter of 2021. In addition, it led the smartphone market segment. premium 5G smartphone with 48% market share in India. In the Chinese market, where only the flagship 9 series is available, the company recorded a 124% increase in shipments on an annual basis in the first half of 2021.

And now we just have to find out what will be the news of the Chinese house for the second half of the year. Rumors say there shouldn't be a model 9T: will it really be like this? You will go directly to the 10 series? We can't wait to know everything!

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