After the first years in which buying a Xiaomi smartphone was the prerogative of Chinese import stores, the landing in Europe for the Asian giant has passed, before elsewhere, in Spain three years ago. And right in this country, in just 36 months Xiaomi is the first brand in a market that is still key for its distribution today.
Xiaomi: From Mi A1 to Mi 10T Pro, an unprecedented surge in Spain in 3 years
On a day of cumplir 3 years in Spain we have great news: we keep the first quarter in a row, the first position for the volume of smartphones in Spain, following Canalys, with an interanual crecimiento of 93%. pic.twitter.com/sMYd6YwX9K
- Borja Gómez-Carrillo (@borja_xiaomi) November 5st
In the beginning it was Xiaomi Mi A1, the historic first Android One of the brand, to arrive as the first smartphone in Spain. From there, the Iberian country became almost Xiaomi-dependent, creating a real stronghold. And to prove it is the growth on an annual basis in Q3 2020 which stands at 93% (Canalys data).
¿How to creéis que nuestro tercer cumpleaños en España este viernes a las 13:00 h?
Qué os gustaría ver en la edición del # CaféConXiaomi? 🤔
¡Os leemos #MyFans! https://t.co/pi6lFQkhzM pic.twitter.com/crfKkxfA00- Xiaomi España (@XiaomiEspana) November 4st
Very important numbers, which do nothing but fuel the industry leadership plan of Xiaomi in Europe, which is always reflected in the Q3 2020 showing a growth of not less than 107%. If we look at the other competitors, they do not go beyond 6% and 13%, as in Spain the only one that has marked another strong debut is OPPO, but we must look at the fact that it is the novelty (otherwise it would not explain the + 1456 %).
In short, like new conquistadors, the team of Xiaomi aims to continue a quality partnership with a country that has welcomed them with open arms and that has influenced the opinion of many other countries of theEurope, given what it also does in Italy the brand.
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