It's official: OnePlus Nord is the name of the new mid-range

oneplus north

Through an official press release, the Chinese company has finally confirmed the name of its new medium range, a device that will lead the brand to conquer other market segments in addition to the premium one. We welcome OnePlus North!

OnePlus Nord: this will be the name of the Chinese company's mid-range

oneplus north

After more than six years focused on the creation of flagships, OnePlus finally unveils its new product line, this time entering the middle range by arrogance. OnePlus North it will be the brand's first line of smartphones created to make the OnePlus premium experience accessible to multiple users. The series follows the company's commercial strategy, with the introduction of new products with more accessible price segments. As it is easy to understand knowing the Chinese company, the new range also responds to community feedback, which expressed a strong desire for a more accessible smartphone, which incorporates the same product standards and user experience as the OnePlus flagships.

Pete Lau, founder and CEO of OP, said: “The launch of the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The 'Never Settle' spirit is focused on sharing the best technology and the best products with the world, but it is also about challenging ourselves and going beyond our comfort zone. We are immensely proud of our flagships and will continue to create them for our users. We are now excited to share the OnePlus experience with even more users around the world through this new product line. "

The first device in the line OnePlus North will be available in Europe and India, as anticipated also in a previous interview. A select number of users in North America will have the opportunity to test the new device through a limited beta program after launch. To stay updated on all the news regarding the medium range of the brand you can take a look atofficial Instagram account e to the dedicated site.

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