POCO by Xiaomi: the company's new brand is born!

Xiaomi poco
OnePlus Nord N10

Through a post on the official Twitter profile, the Chinese manufacturer officially confirmed the birth of its new brand. POCO by Xiaomi recites the image shared by Jai Hands, Lead Product Manager of the Indian division, also taken over by Manu Jumar Jain (at the head of the latter) and by Xiaomi itself.

POCO by Xiaomi: official the new sub-brand of the Chinese company

Xiaomi poco

Based on the post shared by the Indian executive, POCO by Xiaomi is defined as a new project that will involve primarily India. Even if it is not revealed to us, it seems clear enough that POCO both the brand behind it Xiaomi POCOPHONE F1, the device from the top specs we have come to know in recent weeks and recently protagonist of a video unboxing.

So, the first device of this sub-brand should be just the mysterious F1, a smartphone that has stood out both as regards the technical that the performance. Based on the rumors gathered so far, it should be a model intended for the international market and with a price definitely accessible.

For POCO and its flagship, everything suggests that it will mainly be a launch for the Indian market. However it seems likely that the brand will be extended too to other countries and we are awaiting further updates to this effect.


Last updated the 06 / 03 / 2021 12: 59

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