Il rebranding of products, whether smartphones or not, in the 2014 is now a practice no longer new. While some operators let themselves be inspired by the most famous brands, on the other hand there are some who simply find the phone and there stick above their brand, their logo.
The concept of rebranding It is now widespread, as we have already said, practically all over the world, more clearly however in those that are for emerging market smartphones, such as India, Brazil etc.
When some companies began to practice these strategies, many phones went unnoticed, but today, thanks to sites like ours, users are able to have more global views and more specific knowledge. The average consumer in 2014 has tended to be more critical than 20 years ago! Micromax has been active in this channel for some time: one of the last topgames produced by the company in fact, the Micromax Canvas 4, would come from the same manufacturer of the Blue Life One...
The 2014 arrives and the standard for smartphone manufacturers becomes 8-core processor and 2GB RAM. Micromax, like more or less all the medium and large Asian companies, has worked hard to make a new smartphone up to ... the result was the Micromax Canvas Knight! What is learned, however, is particular, it would seem that the Micromax topgamma is exaggeratedly similar to another phone, the Wiko Highway.
W is a French company based in France China! This perhaps already explains a lot about the similarities ... Both have 5 inch Full-HD 1920 × 1080 panel with Corning Gorilla Glass protection, Mediatek MT6592 8-core processor from 2,0 Ghz, 2GB RAM, 32GB storage, 8 mega-pixel camera front, 16 mega-pixel rear camera and 2350 mAh. A case…
Is the Micromax Canvas Knight that has tamed the Wiko Highway, or is it the Wiko Highway that has rebranded the Canvas Knight? Wrong practice? Right business strategy? Frankly we do not care [cit.], we think that basically the important thing is to make good phones.
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