Huawei is one of the big names in Chinese hi-tech, and we believe that AC Milan needs no introduction. Yesterday these two stars belonging to different galaxies have commercially linked part of their destinies.
In the Hall of the Trophies of the historic headquarters of via Turati in Milan, AC Milan and Huawei have in fact announced the sponsorship contract that will see Huawei as Premium Sponsor and Mobile Partner of the Rossoneri until the next 30 June 2016.
Two companies, two big companies in their respective sectors with similar needs and projects: increasing their presence in the markets not yet touched The AC Milan - Huawei mix seems perfect. The Milanese company is the most titled football team in the world. Huawei is one of the top companies in the mobile telephony sector that in the last year generated revenues of over 35 billion.
Although it is true that Huawei is a brand already recognized in almost all the globe, Milan, despite being one of the 5 clubs that boasts the largest number of fans in the world, does not seem to be able to solve the substantial impermeability of some markets. Which better catchment area for the company managed by AD Adriano Galliani? Almost 1,5 mld of potential fans!
It is a reason of great pride that a world giant like Huawei has chosen the Rossoneri brand for its development and market strategies.
Representing Huawei, the event was attended by Huawei Italia CEO George Zhao, who thus baptized the agreement:
After the excellent confirmation of the sponsorship of the Super Cup in Beijing in 2011, we are excited to continue today our collaboration with AC Milan, an undisputed leader in the field of football that fits perfectly with our goal of leadership within the consumer market.
This is business!
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